Noodle is hiring a Director, Integrated Marketing to join their Marketing team. Noodle is higher education’s leading strategy, services, and technology partner.
About the Role:
We are seeking a dynamic, data-driven marketing leader to serve as the client-facing marketing lead for our university partner. As an Integrated Marketing Director, you'll function as both a hybrid strategist and day-to-day manager of all marketing-related functions, overseeing the creation, execution, and optimization of comprehensive marketing strategies that drive enrollment growth.
Working in a fast-paced environment, you'll manage a lean team of creative and media resources while collaborating directly with enrollment leadership to craft a recruitment marketing strategy that is data-informed, integrates real-time market feedback, and aligned to the university brand. This role requires an innovator mindset, embracing an iterative approach, leading with data, and pivoting to meet targets.
Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction
Performance-Driven Recruitment Marketing: Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach
Brand Alignment: Create memorable, authentic, and compliant interactions with the university partner brand
Performance Insights: Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
Team Collaboration: Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications. Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns. Collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work.
Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale
Bachelor's degree required
7-10 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
Proven track record of developing and executing successful marketing strategies and campaigns
Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
Previous experience managing direct reports preferred
Strong organizational and project management skills with the ability to manage multiple priorities
Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
Experience reviewing marketing content created for clients
Familiarity with Wrike, or a similar project management system, is a plus
Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
Working knowledge of Google Workspace (Docs, Slides, Sheets)
Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels
Location: Must reside in the continental US, within close proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 20% of the time
Internet Connectivity: As this role is primarily remote, a reliable, high-speed internet connection is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings