Summary
lemlist is hiring a Website Growth Manager to join their Management team. Bootstrapped from day one, we’ve grown from 0 to $50M+ ARR in 8 years without raising a single dollar. Key skills: AI.
About the role
About lemlist
lemlist is the AI-powered sales engagement platform helping sales teams build pipeline smarter, not harder.
Bootstrapped from day one, we’ve grown from 0 to $50M+ ARR in 8 years without raising a single dollar. Today, 40,000+ sales teams use lemlist to book more meetings and close more deals.
We’re building the next generation of outbound: AI-first, multi-channel, highly personalized, and deeply integrated into the way modern sales teams work.
And we’re just getting started.
The role: Website Growth Manager
We’re looking for a Website Growth Manager to own the roadmap and performance of lemlist.com, and turn it into a high-impact acquisition and brand engine.
Your mission: continuously improve our web experience across UX, messaging, design, and conversion.
You’ll sit between Product Marketing and Growth, treating the website as a product, iterating fast, experimenting often, and ensuring every page feels clear, on-brand, and built for performance.
You will report to the VP of Growth.
Core success metrics:
Frequency & quality of experiments
Page delivery velocity
Conversion rate improvements (visitors → signups/demos)
Consistency & quality of brand experience
What you’ll do
Turn the website into a product asset, not a static marketing site
Website operations & delivery
Co-define website roadmap with key stakeholders - PMM, Growth & leadership - to improve pages structure, messaging, and conversion paths
Own the CMS (Storyblok) & build pages autonomously: clean structure, reusable components, fast and reliable page delivery without bugs
Translate design specs into production-ready components, leveraging Claude Code to ship faster and continuously evolve the codebase
Structure new page flows that connect the website to the CRM (eg. rework book-a-demo forms depending on the traffic source)
Set up and scale the localization workflow (eg. AI translation → native review → CMS integration)
Keep teams aligned on priorities, timelines, and key updates
Performance & UX improvements
Identify friction and growth opportunities using data and user behavior (e.g. low mobile free trial CVR, social proof below the fold) and turn them into concrete improvements in UX and content
Build and iterate on key growth levers (e.g. interactive demos, pop-ups, layout variants), using SaaS benchmarks and continuous testing
Your first year at lemlist
Months 1–3: Learn and take ownership
Master Storyblok, components, and website architecture.
Identify quick wins, content gaps, and UX friction.
Start shipping improvements & new pages fast.
Set up basic website process (requests → design → build → QA → release).
Set up translation process
→ Objective: early measurable impact + fast iteration velocity.
Months 3–6: Improve and iterate
Start a recurring experimentation cadence.
Update and simplify navigation based on user behavior.
Clarify a predictable process for translations and content updates.
→ Objective: consistent shipping + noticeable conversion improvements.
Months 6–12: Scale and optimize
Turn the website into a predictable, high-performing acquisition lever.
Build and maintain a long-term roadmap aligned with Growth and PMM.
Push brand experience to a higher standard across UX, design, and storytelling.
→ Objective: clear, measurable impact on conversion to free trial
Who you are
You come from a growth, marketing, product, or web-related background (CRO, PMM, website, growth engineering…)
You’re motivated by business impact, stay curious by learning from what others do, and constantly challenge the status quo to find better ways to drive results.
You think like a product owner: you bring structure, prioritize rigorously, and execute in a clear and organized way
You communicate clearly with stakeholders and know how to align teams around priorities and decisions
You like working with data: you spot issues, form hypotheses, and measure impact
You’re hands-on with tools: comfortable in a CMS and able to build pages using components autonomously
You have a good eye for UX and consistency even if you’re not a designer
It’s a strong plus if you understand frontend development / done a code bootcamp (like le wagon)
You’re fluent in English
What’s in it for you?
Competitive salary + yearly company bonus
37 days of holidays/year
Heath inssurance 100% covered (Alan Blue)
Swile Meal Tickets
100% covered Navigo
High-end laptop and tools
Yearly international team retreat
Recruitment Process
Screening call with Erwan
Business Case (async) + Live session with Growth
Cultural fit with CMO and PMM
CEO interview
Reference check
Offer