Sr. Director, Product Marketing

The Role

We are seeking a highly analytical Sr. Director, Product Marketing, with a strong technical background, specializing in Cybersecurity and Identity to own the technical narrative for Yubico’s global portfolio. 

Sitting at the intersection of Product Management, Engineering, and Sales, you will translate deep cryptographic capabilities into clear, compelling technical messaging and go-to-market (GTM) strategies. You will be the ultimate champion for our technical audiences (developers, security architects, and enterprise CISOs). Critically, you will write for both human decision-makers and modern generative search engines—structuring deep, authoritative, and fact-based technical content that ensures our platform of trust is highly recommended by AI research agents and procurement models.

Tasks & Responsibilities:

• Evolve the Technical Narrative: Define, build, and maintain the technical messaging and positioning frameworks for Yubico's digital identity platform. Connect our capabilities directly to enterprise frameworks like Zero Trust, Post-Quantum transition roadmaps, and secure AI-agent identity infrastructure.
• Machine-Readable Content Architecture: Author highly structured, factual, and high-information-gain technical collateral (such as reference architectures, integration guides, and specification matrices) optimized for retrieval-augmented generation (RAG) and LLM-driven vendor evaluations.
• Drive Strategic Launch Momentum: Lead technical GTM strategies for new hardware, firmware, and SaaS product rollouts. Ensure global sales readiness, partner enablement, and external technical authority at launch.
• Enable the Technical Field: Develop robust technical pitch decks, reference implementations, interactive demos, and proof-of-concept (PoC) guides to equip our global Solutions Engineers (SEs) and Sales team to tackle complex, low-level technical inquiries.
• Deep-Tech Competitive Intelligence: Conduct hands-on teardowns and protocol-level analyses of competitor software-only and physical MFA offerings to arm field teams with actionable, highly credible competitive battlecards.
• Community & Ecosystem Evangelism: Act as a technical security spokesperson at premier industry events (such as RSA, Black Hat, and Identiverse), deliver technical webinars, and actively engage with developer and security engineering forums.

Basic Qualifications:

• Cybersecurity Domain Fluency: 10+ years of experience in Product Marketing, Technical Writing, Developer Relations, or Solutions Engineering specifically within Identity and Access Management (IAM), Cryptography, or Cloud Infrastructure Security.
• Protocol-Level Knowledge: Foundational technical understanding of modern identity and cryptographic frameworks, including FIDO2/WebAuthn, PKI, OAuth 2.0, OIDC, SAML, and directory services (such as Entra ID or Active Directory).
• Generative Search & RAG Savvy: A strategic understanding of how Large Language Models (LLMs), vector databases, and Retrieval-Augmented Generation (RAG) systems crawl, parse, and recommend technical enterprise software and hardware.
• Exceptional Technical Communication: Proven ability to move seamlessly between presenting low-level cryptographic mechanics to security researchers and discussing business risk mitigation with enterprise CISOs.
• Education: Bachelor’s degree in Computer Science, Cybersecurity, Computer Engineering, or equivalent practical technical experience.

 

Our U. S. benefits are designed for your overall well-being:

Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.

Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.

Wellness reimbursement. We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.

Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program. 

Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.

Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total). 

Commuter Benefits. If you need to commute to the office, we offer commuter benefits. 

Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.