Social Media Manager, Base

We believe that the onchain platform is the most important builder platform since the internet (“online”). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way.

At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundaries - all while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.

Base is incubated within Coinbase and plans to progressively decentralize in the years ahead. We believe that decentralization is critical to creating an open, global crypto economy that is accessible to everyone.

We’re looking for a Base Social Media Manager who will help us grow Base’s social footprint. You’ll be responsible for driving Base’s social media presence across all channels.

What you’ll be doing (ie. job duties):

• Contribute to building Base’s social media presence and execute regional content strategies across X, Telegram, Instagram, Youtube, TikTok and emerging platforms.
• Collaborate with cross-functional teams ensuring cultural relevance and resonance while maintaining brand consistency.
• Grow and engage the community: connecting with builders, creators, and traders
• Monitor sentiment and trends in crypto markets and communities, turning insights into actionable content or campaigns.
• Create and direct content and tailor to multiple social platforms.

What we look for in you (ie. job requirements):

• Deeply immersed in crypto culture. Very active onchain and you follow onchain trends and narratives daily.
• Experienced in social media management (ideally 3+ years) in crypto, tech, or onchain startups.
• Additional experience in either growth marketing, content creation, or community led growth.
• Experience growing or managing crypto communities - existing relationships with builders, creators and KOLs are a plus.
• Strong communicator. You write clearly and with personality, adjusting tone to fit different audiences.

• Employment Status: Contractor (via Magnit or Deel)
• Relationship: You will work directly with the Coinbase Base team, but your formal employment (including pay and benefits) will be managed by one of our global EOR partners, Magnit or Deel.

REQ ID: CTR-GBSMMBUS