SEO Writer - In-House (or Freelance) - Ladders

Responsibilities

• Research and write SEO-focused landing pages, articles, guides, and blog posts aligned with editorial briefs.

• Conduct keyword research and incorporate target keywords naturally into content.

• Create content that satisfies search intent while maintaining a strong editorial voice.

• Optimize articles for on-page SEO, including headings, metadata recommendations, internal linking opportunities, and AEO optimization.

• Fact-check content and cite credible sources when appropriate.

• Update and refresh existing content to improve rankings and traffic performance.

• Meet agreed-upon publishing deadlines and content quality standards.

• Collaborate with SEO stakeholders to refine content strategy.

Other Marketing Copy Across Channels

Qualifications

• 3+ years of professional content writing experience.

• Demonstrated success creating SEO-driven content that ranks in organic search.

• Strong understanding of keyword research, search intent, topical authority, and on-page SEO.

• Experience writing about careers, recruiting, workplace trends, job search, leadership, personal finance, or business topics.

• Excellent research, writing, editing, and proofreading skills.

• Ability to write in a clear, authoritative, and engaging style.

• Ability to work independently and manage multiple assignments.

• Familiarity with SEO tools such as Ahrefs, Semrush, Google Search Console, or similar platforms.

Preferred Qualifications

• Experience writing for career, HR, recruiting, staffing, or professional development audiences.

• Knowledge of AI-assisted content workflows while maintaining editorial quality standards.

• Portfolio demonstrating measurable SEO performance.

• Experience optimizing content for featured snippets and AI-powered search experiences.

Deliverables

• Long-form SEO articles (1,000–3,000+ words)

• Career guides and educational content

• Job search and interview resources

• Content refreshes and optimization projects

• Salary and workplace trend articles

Compensation