Senior Manager, Demand Generation

Position Overview

The Senior Manager, Demand Generation is a delivery‑driven marketing operator responsible for executing and optimizing integrated demand generation programs across the full funnel, including account-based marketing (ABM) strategies that drive measurable revenue impact. The role centers on hands‑on digital execution across email, paid media, social, retargeting, webinars, and ABM experiences. 

As a senior individual contributor, this role works closely with Sales, Customer Marketing, Product Marketing, and Revenue Operations to drive scalable demand generation and pipeline creation across target segments and accounts. Beyond contributing to strategy, the role functions as the execution engine for marketing—owning campaign planning, documentation, briefs, timelines, cross‑functional coordination, and activation. 

The ideal candidate blends full-funnel digital execution skills and operational excellence with a builder mentality. They personally build and launch campaigns in HubSpot and related platforms, run rapid experiments, and operate with a test‑and‑learn mindset. They thrive in resource‑constrained environments, find creative ways to move quickly, and consistently deliver measurable impact on pipeline creation, deal acceleration, and account expansion. 

Work Arrangement: ​Remote​

Location Requirement: Flexible across U.S. time zones 

 

Responsibilities

Demand Generation Strategy, Planning & Pipeline Ownership 

• Own demand generation strategy and pipeline contribution across priority segments, defining campaign plans, performance targets, and coverage goals to drive measurable pipeline growth and execution excellence. 

• Translate commercial strategy and market insights into campaign roadmaps with clear objectives, KPIs, and pipeline coverage goals. 

• Own the campaign planning and documentation infrastructure, including the marketing campaign calendar, cross-functional planning processes, briefs, timelines, and delivery standards. 

• Develop campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and partner channels. 

• Identify whitespace and segment opportunities to accelerate acquisition, influence opportunities, and expand market presence. 

• Ensure integrated campaigns seamlessly connect with targeted ABM initiatives and sales plays for a cohesive buyer experience. 

Account-Based Marketing (ABM) as a Demand Gen Motion 

• Lead ABM initiatives as a targeted demand generation motion for strategic and  
  enterprise accounts. 

• Partner with Sales and Sales Operations to support account tiering, prioritization models, buying group mapping, and engagement frameworks. 

• Build multi-touch, multi-channel ABM programs aligned to buyer journeys—including personalized content, digital ads, outreach plays, and event strategies. 

• Develop account intelligence and insights to inform personalization, messaging, and sales motions. 

• Create campaign briefs and blueprints to drive consistency across Marketing, SDR, and Sales teams. 

• Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities. 

• Orchestrate coordinated account engagement across Marketing, SDR, and Sales. 

Campaign Execution, Orchestration & Optimization 

• Own full-funnel demand generation campaign execution across digital, email, paid media, webinars, events, and ABM programs. 

• Own contribution to pipeline creation, acceleration, and conversion targets, with clear  
  alignment to revenue goals and sales coverage models. 

• Personally build and launch demand gen campaigns—creating assets, workflows, and engagement journeys directly in HubSpot and supporting tools. 

• Design, build, and operationalize AI-powered agents across demand generation and event programs—including event intelligence, invitation orchestration, webinar production, executive follow-up, post-event conversion, and ROI analysis—to scale reach, improve efficiency, and extend engagement beyond live experiences. 

• Build and optimize personalized journeys informed by account signals, intent data, and behavioral insights. 

• Ensure strong CRM/MAP alignment and flawless activation across Salesforce, HubSpot, and integrated tools. 

• Maintain high execution standards including briefs, timelines, QA, documentation, and recurring optimization cadences. 

• Drive and deliver retention and prospecting webinars, partnering with leaders and subject matter experts across the organization to develop content, coordinate logistics, manage promotion, and ensure high‑quality execution. 

• Partner with Sales Enablement to deliver targeted materials and coordinated outreach aligned to ABM and campaign initiatives. 

• Define, forecast, and report on demand generation performance, including pipeline creation, conversion rates, deal velocity, and ROI. 

• Monitor performance using dashboards, analytics, and intent/behavioral data—delivering clear, executive-ready insights and recommendations. 

• Operate with a test‑and‑learn mindset: run rapid A/B tests, iterate weekly, and optimize based on real-time data. 

• Make data-driven recommendations for budget allocation, channel mix, and ABM/digital technology optimization. 

• Thrive in a builder, scrappy environment by developing creative solutions and executing quickly and effectively. 

• ​​Perform other duties as assigned to support departmental and company objectives.​ 

Qualifications

• ​​Bachelor's Degree​ in Marketing, Business, or related field; or equivalent experience. 

• ​​6–8 years​ of leading demand generation programs in B2B environments, with strong experience in ABM as a strategic motion. 

• Proven ability to build and scale ABM programs that drive pipeline impact, deal acceleration, and account expansion.  

• Deep understanding of enterprise buying groups, complex sales cycles, and multi‑stakeholder decision processes.  

• Advanced proficiency with Salesforce, HubSpot, and related CRM/MAP platforms.  

• Expertise across key digital channels—email, paid media, retargeting, content syndication, and landing page optimization.  

• Strong analytical, communication, and stakeholder management skills, with executive‑ready presentation capabilities.  

• Working knowledge of CAN-SPAM, GDPR, CCPA, and related compliance standards. 

• Ability to travel up ​<10%​ as business needs require 

• ​​Role requires the following physical capacity:​ ​Sedentary: primarily desk/computer work​  

• ​​Must be legally authorized to work in​ ​United States​; ​Elite does not provide employment sponsorship for this position​ 

 Benefits:

• Competitive Compensation Package ($150,000 - $175,000 base salary + variable component)
• Comprehensive Healthcare Coverage (Health, Dental, Vision)
• Retirement Savings Plan with an Employer Contribution
• Professional Development Opportunities
• Time Off
• Wellness Initiatives
• Employee Assistance Program
• Generous Global Parental Leave
• Calm, free premium subscription
• Employee Discount Program