Senior Growth Product Marketing Manager

LastPass is looking for a Senior Growth Product Marketing Manager:

In this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.

About the team:

The Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams. You will regularly work with other team members across the organization to drive key initiatives and deliver results.

What are some of the exciting challenges you will be working on?

• Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
• Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience
• Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions
• Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience
• Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking

What does it take to work at LastPass?

• Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment
• Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies
• Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI
• Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data
• Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams
• Strong problem-solving skills and a self-starter mindset
• Fluency with AI tools to support growth marketing, experimentation, and data analysis