Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We are looking for a Senior Creative Strategist to lead the thinking behind our creative. This person will own the strategic point of view that shapes every brief, turning internal data and cultural signals into a clear creative direction our editors and creators can run with. You'll be the person in the room asking "why this, why now, why does it matter to our audience".
This is a strategy focused role. We need someone who can look at performance data, platform trends, and audience behavior, and translate that into sharp, actionable briefs.
Your day-to-day:
Write creative briefs autonomously, grounding every recommendation in internal performance data and emerging online/cultural trends
Develop a clear strategic rationale for each brief: what we're making, who it's for, why it will work, and how we'll know
Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why
Translate analysis into forward looking recommendations
Partner closely with editors to prioritize and champion strong visual strategy, giving clear feedback rooted in strategic intent
Help ensure the "why" behind a creative choice is understood, not just the "what"
Identify and help source content from creators, evaluating fit against brand and campaign strategy
Work directly with creators to ensure output aligns with the brief and Greenlight's voice
Partner with the internal brand team on asset exchange and alignment, ensuring creative stays consistent with broader brand strategy
Act as a strategic connective tissue between data, brand, editorial, and creator relationships
What you’ll bring to the team:
5+ years of experience in creative strategy, content strategy, or a related role, ideally with exposure to both data analysis and creative production
A track record of writing briefs that lead to creative work, not just documentation of requests
Strong analytical skills; comfortable in data/analytics tools and confident drawing conclusions from them
A sharp eye for visual strategy and the ability to give editors direction that improves the work
Experience sourcing or managing creator relationships/content
Excellent collaborator able to work across brand, editorial, and creative teams and keep everyone aligned to the same strategy
Strong written communication; briefs need to be clear, persuasive, and easy to act on
Self starter who can work autonomously and drive briefs from insight to output with minimal oversight
Nice to have:
Experience in fintech, family finance, or consumer subscription products
Familiarity with short form/social content trends and platform specific creative strategy
Experience working with creator/influencer networks at scale
Work perks at Greenlight:
Medical, dental, vision, and HSA match
Paid life insurance, AD&D, and disability benefits
Traditional 401k with company match
Unlimited PTO
Paid company holidays and pop-up bonus holidays
Professional development stipends
Mental health resources
1:1 financial planners
Fertility healthcare
100% paid parental and caregiving leave, plus cleaning service and meals during your leave
Flexible WFH, both remote and in-office opportunities
Fully stocked kitchen, catered lunches, and occasional in-office happy hours
Employee resource groups
