R
Senior Creative, Paid Social (multidisciplinary)
New York, NY or RemoteFull-timePosted 29 days ago
Summary
Ro is hiring a Senior Creative, Paid Social (multidisciplinary) to join their remote team. Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible.
About the role
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts.
Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.
As a Senior Designer on our team, you’ll help shape the future of healthcare and infuse design excellence into every Ro touchpoint. At Ro, Senior Designers are multidisciplinary craftspeople and creative thinkers who tackle conceptual challenges and maintain a high level of craft in their design work. Your role will be focused on creating iterative and net new performance-driven paid social work across various platforms that bring our brand to life.
You’ll join a team of creative craftspeople passionate about making a difference in healthcare — we’re all about building authentic empathy for our users, never assuming their experiences, and boldly presenting the truth. All while caring for every single pixel.
We’re looking for someone who’s ready to build a brand and design work that empowers folks to make proactive, informed decisions about their health and who believes design can play a key role in making clinically sound health info accessible to all.
What You'll Do:
[Conversion-Focused Content] Edit and design platform-native paid social creative (video, UGC, static) that drives engagement and measurable results (CTR, CVR, CAC).
[UGC + Video Expertise] Lead the creation of trend-driven UGC-style ads and short-form video. Make sure every piece feels authentic, fresh, and aligned with Ro’s brand.
[Trend Spotting + Adaptation] Stay ahead of social and cultural trends, quickly translating them into engaging content. Be ready to test new formats, experiment with lo-fi approaches, and adapt to what’s working in real time.
[Data-Driven Iteration] Generate and test a high volume of ad concepts, using performance insights to refine creative approaches and develop new hypotheses.
[Process + Scaling] Build templates and frameworks that speed up creative iteration and bring consistency across campaigns. Collaborate with copywriters to stretch the brand into new formats and executions.
[Execution + Collaboration] Own projects end-to-end: from capturing raw footage to editing final deliverables. Work independently as well as with teammates, external partners, and freelancers to deliver content at speed and scale.
What You'll Bring:
A strong portfolio (portfolio site, social account, or drive link) showcasing direct-response creative, especially UGC-style video, social-first campaigns, and trend-driven work.
Hands-on experience editing content (Premiere, After Effects, or similar), and designing elements, with proven ability to adapt storytelling to different platforms.
Familiarity with paid social performance metrics (CTR, CVR, CAC) and experience optimizing creative for results.
Solid design craft and fundamentals (type, color, layout) with proficiency in Figma and motion/video tools.
A sharp sense for what feels authentic and performs well across TikTok, Meta, and other social channels.
Comfort switching between high-fidelity design and scrappy, quick-turn video/UGC content — including live capture, street interviews, and spontaneous content.
5–7 years of relevant experience in content creation, video production, or social-first design.