Honk is a technology-driven roadside assistance platform that connects enterprise customers (insurance carriers, auto clubs, warranty companies, and fleet operators) with a nationwide network of independent service providers. We have a simple, yet challenging, goal to ensure every motorist gets the help they need in a timely fashion
We don’t own trucks, but we have built the marketplace, the dispatch engine, and the technology infrastructure that makes it work. We’re PE-backed, scaling fast, and aggressively investing in automation and AI to widen the gap between legacy operators and us, still running on phone trees and spreadsheets.
The Role
The Sales Engineer serves as the technical bridge between prospective customers and HONK’s Product, Engineering, and Operations teams. Working closely with Account Directors, you will help customers evaluate HONK’s platform, design solutions that align with their operational needs, and guide opportunities from initial discovery through implementation planning.
This role combines technical expertise, consultative problem-solving, and strong business acumen. You’ll help shape complex enterprise opportunities by understanding customer workflows, validating requirements, assessing technical feasibility, and ensuring internal alignment before a deal is closed. Your work will directly influence HONK’s ability to win new business, expand strategic accounts, and deliver successful customer outcomes.
Responsibilities:
Partner closely with Account Directors throughout the sales cycle to understand customer objectives, operational challenges, and success criteria.
Lead discovery sessions, product demonstrations, and technical evaluations to help prospective customers assess HONK’s platform and services.
Collaborate with customers to define business requirements, document workflows, and design solutions that align with their operational needs and strategic goals.
Serve as the technical lead during the evaluation process, guiding security reviews, integration discussions, workflow validation, and other due diligence activities.
Assess the feasibility of customer requests and proposed solutions, working closely with Product, Engineering, and Operations teams to ensure alignment with current capabilities and future roadmap priorities.
Support RFP responses, security questionnaires, technical documentation requests, and other pre-sales activities required to advance opportunities.
Act as the primary liaison between Sales and internal stakeholders, ensuring cross-functional alignment on new business and expansion opportunities.
Provide customer feedback, market insights, and emerging requirements to Product and Engineering teams to help inform future product development.
Maintain accurate documentation of customer requirements, proposed solutions, technical dependencies, and implementation considerations throughout the sales process.
Ensure a seamless transition from pre-sales to onboarding by documenting technical requirements, customer expectations, and implementation plans for Account Directors, Account Managers, and Operations teams.
Qualifications:
3+ years of experience in Sales Engineering, Solutions Consulting, Technical Account Management, Product Operations, or a related customer-facing technical role.
Ability to translate complex technical concepts into clear business value for both technical and non-technical audiences.
Experience leading discovery sessions, workflow assessments, and solution design discussions with enterprise customers.
Strong communication and presentation skills with the ability to influence stakeholders across multiple functions.
Experience working closely with Product and Engineering teams in a SaaS or technology-driven environment.
Proven ability to manage multiple opportunities simultaneously while maintaining attention to detail.
Experience supporting enterprise software evaluations, integrations, APIs, or operational workflows is preferred.
Automotive, roadside assistance, logistics, fleet, mobility, or marketplace experience is a plus.