Product Marketing Lead

At MedScout, we're on a mission to give MedTech commercial teams the data, insights, and tools they need to get life-changing medical innovations to the patients who need them most. We help medical device and diagnostic companies build smarter commercial strategies — and give their sales reps a better way to find and reach the right providers.

As MedScout’s Product Marketing Lead, you will shape how we bring our products to market — translating product and solution value, customer insight, and market dynamics into GTM strategy, positioning, enablement, and adoption. This includes developing deep fluency in the audience, our products, staying closely connected to what resonates in the field, and building the systems that turn market intelligence into action. You will work closely with Product, Sales, Customer Success, and customers to keep our GTM motion grounded in real-world feedback and needs.

This role reports to the Head of Market Strategy, sits within the marketing team, and partners closely with Sales, Customer Success, and Product.

How you'll help build this company

• Own how we define and articulate MedScout's ICP. Pressure-test our segmentation assumptions, identify where we have the strongest right to win, and translate that into positioning and prioritization decisions that the rest of the team can act on."

• Build and evolve the messaging, enablement, and GTM systems our teams use daily — from collateral and use case narratives to competitive positioning and sales plays. Ground every asset in customer pain, differentiated value, and the realities of how decisions get made in healthcare organizations.

• Own the cadence of getting product updates to the sales team and customers. When something ships, people know what it is, why it matters, and how to talk about it.

• Ensure customers understand new capabilities and how to get value from them. Partner with Customer Success on what customers need to hear and when.

• Stay locked in with what's happening in the market - buyer problems, needs, competitor moves, and emerging commercial patterns. Synthesize those signals into clear recommendations for positioning, roadmap prioritization, and how MedScout can win in the market.

• Create content our audience cares about deeply - supporting a broader content strategy across both the top and middle of the funnel. Use case stories, data, trend analysis, and market signals that provide real value to the reader.

• Capture wins and turn them into usable assets. Work with Customer Success to identify stories worth telling. Document outcomes and impact.

• Bring a strong market and customer point of view to pricing, packaging, and offer strategy as MedScout evolves its products and commercial model.

• Serve as connective tissue across Growth, Sales, and Customer Success - ensuring messages and brand experiences are consistent.

• Significant focus on MedScout's core product areas, which are evolving quickly and need consistent enablement and GTM attention.
  

How we’ll evaluate you (day-to-day)

• Your ability to think strategically and execute with precision. As a senior member of a lean team, we need you to zoom in and out, from shaping GTM strategy to shipping product enablement and comms.

• Your aptitude in taking a position on hard questions — which segments to prioritize, where our message is weak, what we're getting wrong about the buyer — and defend it with evidence rather than consensus.

• Your ability to start from the customer and work backward. We want to see that you can hold the customer's problem clearly enough to know whether the answer is in the product, in how we're positioning it, or somewhere else entirely.

• Your effectiveness in accelerating learning cycles. Hypothesis-driven, disciplined about documenting what works, and constantly pushing the team's understanding of what's resonating.

• Your collaboration across Sales, CS, and Product. Structured thinking and clear communication are table stakes. What separates great operators in this environment is the ability to drive alignment across teams with different incentives and priorities.

• Your commitment to honing your craft and elevating the team. We'll win by learning faster than the competition. Challenge yourself to learn new tools and share what you're finding.
  

What does an ideal background look like?

Experience & Skills

• SaaS at scale: You've worked in a SaaS company with an audience in the mid-market or enterprise level, in an environment where the product moves fast and enablement has to keep pace.

• Product marketing fundamentals: You've spent 5+ years defining who a product is actually for, going beyond a typical persona doc, and questioning assumptions about the buyer and building the case for a different answer. You've developed the systems that make GTM repeatable.

• Strong synthesis ability: You can take complex information and get to the "so what" quickly. Your work is clear and direct.

• Play-building and field enablement: You've done the work of packaging insights into sales plays and structured handoffs. You understand discovery frameworks, trigger events, etc..

• Nice to have: Healthcare and/or health tech background.

Attributes

• High empathy and customer orientation: You want to understand the actual people using MedScout - not just personas on a slide.

• Scrappy: Can build on your own when you have a vision. Won't always put off what's important while waiting for resources or approval. You're comfortable with ambiguity and can move fast without perfect information.

• Clear communicator: Can articulate the why behind decisions and why it matters to our audience. Can follow the through line from feature to customer value and outcomes.

You can be a great candidate even if you don’t check every box above. If you’re excited about the company and the role and you feel like you’d be a fit, please apply. We’d love to hear from you.

Benefits

What can you expect from us?

• A competitive market salary.

• Your voice will be heard. We value your ideas and will give you the chance to see them come to life.

• Regular team meet-ups and multiple offsites per year with the entire MedScout team!

• A generous budget for learning and development + any tools you need to be more effective.

• Comprehensive health, dental, and vision insurance.

• Your voice will be valued. You will hear, “Yes, let’s do that!” and then have the opportunity to execute your ideas successfully.

• An office in a great spot in East Austin that you’re welcome to enjoy if you’re based here.

• No vacation policy. Take as much time off as you need (before you need it).

Are we a fit for each other?

As an early team member, we're looking for individuals with strong alignment with the following core values.

• Effort on our inputs: We prepare diligently, leave it all on the "field", and move on quickly. Focusing on good habits and work ethic, not individual outcomes, ultimately creates a winning culture and a successful company.

• Earn Trust: We keep our commitments to our customers, partners, and each other. We listen attentively, speak candidly, and treat others respectfully. We strive to demonstrate empathy, inclusion, and intellectual honesty.

• We are a Learning Organization: The only sure path to continuous improvement is a hypothesis-driven approach that prioritizes focus, decisive experimentation, rapid learning, and iteration. We expect low ego and a high degree of collaboration to enable us to find the right answer as quickly as possible.

• “Top Right” is the Expectation: We hire and reward driven, innately curious individuals who work hard to gain a deep understanding of our market, their craft, and the outcomes we strive to deliver for our partners.

Process Overview

1. Intro call with our Head of People Ops. We’ll discuss what you’re looking for in your next chapter and answer your initial questions.

2. Interview with our Head of Market Strategy (hiring manager) . The focus of this call will be a deep dive into your relevant experience. We’ll seek to understand the specific skills and attributes you’d bring to MedScout and how those map to our desired outcomes for the role.

3. Interview with other members of our Marketing team. You'll go deeper with the team on how we think about strategy, where this role fits into the function, and how we work together day-to-day.

4. Case study presentation of previous work to members of our Leadership team. Our goal will be to assess your skills and fit for the role through how you present and describe your work. We’ll provide detailed instructions after scheduling this step.

5. Culture interview with other members of the MedScout team.

6. Offer & References

Throughout this process, we're committed to providing a positive experience and answering any questions you may have about the role or MedScout. We appreciate the time and effort candidates invest in exploring opportunities with us.