Who We Are
At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.
Our employees are experts in the employee experience, workforce communications and technology.
Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world?
Position Overview
The Director, Partner Alliances will play a pivotal role in expanding Firstup’s ecosystem of strategic partnerships and accelerating pipeline creation through referral and technology partner channels. Reporting to the Chief Revenue Officer, this leader will design and execute a consultancy referral program that drives qualified opportunities and strengthens Firstup’s brand across the communications and employee experience landscape.
Responsibilities
Design, launch, and manage a high-impact referral program targeting top consultancies and advisors in the communications and employee engagement space.
Identify, recruit, and actively develop new business relationships with leading consulting firms and agencies, driving referral partnerships that deliver measurable pipeline growth and mutual business value.
Build and manage a repeatable process for opportunity registration, pipeline review, and performance tracking to ensure transparency and accountability.
Partner with Marketing to create compelling partner enablement materials, case studies, and a coordinated events and content calendar that elevates Firstup’s visibility within the partner ecosystem.
Develop and execute go-to-market motions with top strategic technology partners (e.g., Workday, Dayforce, Box, UKG), creating joint value propositions and demand-generation activities.
Collaborate with Sales, Customer Success, and Product teams to ensure alignment on partner-sourced opportunities, co-selling, and customer success initiatives.
Establish KPIs and reporting cadence to measure partner engagement, sourced pipeline, and revenue contribution.
Represent Firstup externally at industry and partner events, showcasing our mission to make work better for every worker and our leadership in workforce communication technology.
Minimum Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field, or commensurate professional experience.
10+ years of experience in strategic partner alliance programs or channel sales within enterprise SaaS or B2B technology environments.
Demonstrated success designing, implementing, and scaling referral or channel programs that deliver measurable pipeline impact.
Demonstrated experience with business planning sessions with key partners in pursuit of key business outcomes.
Proven ability to engage and influence senior leaders at consulting firms and technology partners.
Strong understanding of partner marketing, GTM planning, and co-selling motions.
Excellent organizational and process-building skills, with experience managing multiple external stakeholders and internal workstreams.
Exceptional communication, presentation, and relationship-building abilities.
Entrepreneurial mindset with a track record of building programs and partnerships from the ground up.