Marketing Operations Manager

 

About the Role

The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics, and fast-paced execution.

Reports to:

VP of GTM Operations

Pay Classification: 

Full-Time, Exempt

Responsibilities

• Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements
• Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives
• Utilize data orchestration tools like RingLead to scale our record management and hygiene programs
• Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods
• Maintain and enhance data quality through enrichment tools and lead routing systems
• Define and track, along with leadership, KPIs relevant to the marketing organization
• Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows
• Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack
• Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins
• Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures
• Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks
• Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity

Minimum Qualifications

EDUCATION

• Bachelor’s degree in marketing, business, or other relevant fields preferred

EXPERIENCE

• 3+ years of experience in marketing operations or related roles
• Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders
• Ability to manage marketing programs using Asana as a project management tool
• Strong understanding of marketing automation, email marketing, and campaign analytics
• Proficiency in managing and integrating marketing tech stacks
• Proven knowledge of relevant tools and platforms
  • CRM & Automation: Salesforce, Pardot
  • Lead Management & Routing: RingLead, Chili Piper
  • Data Enrichment: ZoomInfo, Apollo, Clay
  •  Analytics & Reporting: Google Analytics, Looker
  • Project Management: Asana
• Excellent communication and organizational skills
• Ability to work independently and collaboratively across teams

SKILLS

• Ability to meet deadlines with a high degree of motivation
• Excellent communication skills
• Thrives in a fast-paced environment
• Ability to work individually as well as collaboratively