Marketing Manager

The opportunity

We’re looking for a B2B marketer to take on a key role in our email marketing, events, lead acquisition, and content marketing programs here at TechnologyAdvice.

The Marketing Manager will play a pivotal role within our core marketing team that is responsible for building awareness and generating demand from other B2B marketing and demand generation leaders. That’s right, you get to market to other B2B marketers!

Reporting directly to the Chief Marketing Officer, this role will support the execution of our email marketing strategies, industry event sponsorships, and related lead acquisition programs to help TechnologyAdvice reach, engage, and convert a targeted audience of marketing professionals. This role will also support our content marketing and thought leadership efforts, helping us craft compelling content and drive awareness and engagement across multiple online channels.

You’ll have the opportunity to develop and execute new marketing campaigns and lead generation programs, build impactful email marketing and content, and partner closely with the broader marketing and sales teams to deliver go-to-market programs that drive real revenue results. As a key part of a small team, you’ll have many opportunities to build range across B2B marketing, take on more ownership over time, and grow your career as a marketer.

Location: United States

 

What you'll do

• Execute email marketing campaigns, nurture programs, and audience engagement initiatives.
• Write email copy, campaign copy, landing page copy, social content, and other marketing materials.
• Draft and update content assets, including guides, thought leadership pieces, promotional materials, and sales-supporting collateral.
• Support event sponsorships, lead acquisition programs, follow-up workflows, and related campaign execution.
• Make website and landing page updates to support marketing campaigns and content promotion.
• Partner with the Senior Marketing Manager on campaign planning, execution, reporting, and optimization.
• Work with design and internal stakeholders to produce campaign assets that are on brand and aligned to campaign goals.
• Track campaign results and recommend practical ways to improve performance across email, content, events, paid media, and lead generation programs.
• Collaborate with the SDR and sales team to support lead engagement and campaign follow-up.
• Use tools such as Salesforce, ActiveCampaign, and ChatGPT to support campaign execution, reporting, and content development.

 

Who you are

• 3-7 years of experience in B2B marketing with direct responsibility for email marketing, content marketing, lead generation, campaign execution, event marketing, or related demand generation activities.
• Experience marketing to B2B audiences, ideally within B2B technology, B2B media, SaaS, or a demand generation environment.
• Experience executing multi-channel marketing campaigns and coordinating deliverables across content, email, web, events, and lead generation programs.
• Hands-on experience working in CRM and marketing automation platforms such as Salesforce, ActiveCampaign, HubSpot, Marketo, Pardot, or similar tools.
• Experience creating marketing content, including email campaigns, landing pages, campaign assets, lead generation offers, thought leadership content, or promotional materials.
• Proven ability to manage multiple concurrent projects, prioritize effectively, and deliver work accurately in a fast-paced environment.
• Experience analyzing campaign results and recommending optimizations based on engagement, lead generation, conversion, or pipeline performance metrics.
• Brings curiosity, accountability, and a strong desire to expand their marketing expertise, take on increasing ownership, and continue growing their career.
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

 

What we offer you

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
• Remote-First Culture: Work from the comfort of your home.
• Flexible PTO: Take the time you need, when you need it.
• Health Coverage: Medical, dental, and vision plans for you and your family.
• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
• 401K with Match: Secure your future with our company-matched retirement savings.
• Paid Parental Leave: Support for new parents during life’s special moments.
• Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
• Pet Insurance: Care for your furry family members.
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.
• Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning.
• Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years.
• In-Office Perks: Enjoy catered lunches for our in-office team.

#LI-Remote

 

Work authorization

Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout their employment with our company.