Industrials - Marketing Coordinator

As a Marketing Coordinator, you’re the operational backbone of the marketing team. You’ll enable campaign execution, manage internal workflows, coordinate with design/agency/vendor partners, and ensure everything from creative to scheduling to metrics readiness is executed cleanly. This is a role with high visibility and responsibility for ensuring no detail falls through the cracks. 

Key Responsibilities 

• Assist in building email campaigns, landing pages, social media posts, ad creative, and other assets. 
• Coordinate reviews, feedback loops, and revisions across design, content, product, and legal teams. 
• Maintain a central marketing calendar with deliverables, dependencies, and deadlines. 
• Version control and file management (e.g. naming conventions, asset libraries, backups). 
• Track progress via project management tools (Asana, Trello, Jira, etc.). 
• Communicate briefs, timelines, specs, and approvals with event vendors. 
• Follow up on deliverables and escalate as needed. 
• Coordinate logistics: venue, caterers, audio/visual, travel, registrations, materials, swag. 
• Support webinar setup (platform, invites, technical run-throughs), follow-ups, and reporting. 
• Ensure UTM tagging, campaign tracking setup, and consistent naming conventions. 
• Assist in performance reporting and variance analysis. 
• Process purchase orders (POs), invoices, reimbursements, and expense tracking. 
• Maintain vendor/contact databases, mailing lists, and marketing collateral inventories. 

Competencies:  

• Operational Precision and Quality Control: Maintains exceptional attention to detail across campaign assets, documentation, and deliverables. Ensures error-free execution through rigorous QA, version control, and adherence to brand and technical standards. 
• Proactive Problem Solving: Anticipates obstacles in timelines, resources, or deliverables before they escalate. Takes initiative to resolve issues independently or surface them early with clear recommendations. Demonstrates accountability for keeping projects on track. 
• Clear and Professional Communication: Communicates updates, dependencies, and action items succinctly and accurately across teams and stakeholders. Adapts communication style for cross-functional audiences — from creative teams to senior leadership. 
• Organizational and Time Management Excellence: Manages multiple projects simultaneously with structured prioritization. Uses project management tools and documentation to maintain visibility into status, deadlines, and next steps. 
• Collaborative Team Orientation: Works seamlessly across functions (design, product, content, sales) and with external partners or vendors. Builds trust through reliability, responsiveness, and attention to shared goals. 
• Data and Process Awareness: Understands how operational details connect to marketing outcomes. Applies analytical curiosity to campaign performance and process improvement, verifying data accuracy, spotting anomalies, and suggesting refinements. 
• Continuous Learning and Growth Mindset: Demonstrates curiosity and eagerness to learn new marketing tools, channels, and processes. Actively seeks feedback, absorbs best practices, and contributes to team-wide knowledge sharing. 

Required Qualifications   

• BA/BS in Marketing, Communications, Business, or related. 
• 2–5 years of experience in marketing, project coordination, or related role. 
• Familiarity with productivity tools (Google Workspace / Microsoft 365), project tools (Asana, Trello, Monday). 
• Basic exposure to a marketing automation or email platform (e.g., HubSpot, Mailchimp), CMS, or social scheduling tool. 
• Strong organizational, communication, and time management skills. 
• Ability to manage vendor communication, event logistics, and creative review cycles efficiently. 
• Detail-oriented with comfort working in data-driven or process-oriented environments. 

Preferred Qualifications 

• Experience supporting B2B SaaS or multi-channel marketing teams with campaign or event coordination. 
• Familiarity with marketing automation (HubSpot, Marketo) and analytics/reporting tools (Google Analytics, Looker, or similar). 
• Skilled in project management systems (Asana, Monday, Trello) and workflow optimization. 
• Strong grasp of QA, version control, and asset management best practices. 
• Exposure to social media scheduling, CMS, and email marketing platforms a plus. 
• Interest in growing into campaign operations, demand generation, or marketing project management roles.