Head of Marketing

Job Title: Head of Marketing

Compensation: $165,000 - $215,000

Location: Arizona, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Wisconsin.

Adswerve is looking for a Head of Marketing to join the team.

As we enter our next phase of growth, we are seeking a strategic, commercially-minded marketing leader who can transform Marketing into a core driver of go-to-market execution, revenue growth, and operational excellence across the organization.

This role extends well beyond traditional brand marketing. The Head of Marketing will serve as a critical partner to Sales, Product, Customer Success, and Operations, driving market intelligence, customer discovery, product positioning, commercialization, demand generation, and GTM readiness. They will be responsible for ensuring our solutions are aligned with market needs, our value propositions are differentiated, and our go-to-market motions are scalable and measurable.

This role will oversee GTM Management, Product, Solutions, Ideation, and Design, creating a unified operating model that connects customer insights, product strategy, and commercial execution. The ideal candidate will bring a strong blend of strategic thinking, operational discipline, and growth leadership—building repeatable processes that accelerate innovation, improve cross-functional alignment, and drive measurable business outcomes.

The Head of Marketing will be the connective tissue between market opportunity, product innovation, and revenue generation, ensuring Adswerve consistently delivers solutions that create value for customers and drive sustainable growth.

Responsibilities

GTM/PMM Leader

• Lead product positioning, messaging, and go-to-market strategy for new and existing offerings.
• Partner with Product, Sales, and Customer Success teams to translate market needs into actionable product and commercialization plans.
• Develop sales enablement materials, competitive intelligence, and customer-facing content that drive adoption and revenue growth.
• Analyze market trends, customer feedback, and performance data to optimize product-market fit and accelerate growth.

Brand Definition & Enterprise Strategy

• Define and evolve the company’s core Mission, Vision, Value Proposition, and Brand Voice.
• Establish clear Ideal Customer Profiles (ICPs), buyer personas, and complex buying group dynamics.
• Own the holistic corporate messaging framework to ensure consistency across all business units.

Product Management, Ideation & UX/UI Oversight

• Lead and mentor the Product Management and Product Development teams from initial concept/ideation to launch.
• Oversee the UI/UX design function, ensuring our digital products and services are intuitive, engaging, and aligned with market needs.
• Own the end-to-end "Brand Experience"—ensuring how the world interacts with us through our channels (Website, Social, Email, Newsletter, Connect, etc.) is seamless and world-class.

Lead Generation

• Drive growth through a mix of Mass Marketing, Segmented Campaigns, Account-Based Marketing (ABM), Performance/Lead Generation, and Lifecycle Marketing.
• In Partnership with Sales, balance short-term demand generation with long-term, equity-driving brand awareness.
• Establish a rigorous lead qualification and lifecycle management process to ensure seamless alignment and hand-offs between marketing and sales.
• Own and optimize the distinct channels driving our growth engine, including: Outbound Sales alignment, technology partner referrals, AI Search & Traditional SEO Optimization, Industry Conferences & Events, and Customer Referral Programs

Product Solutions & Sales Enablement

• Translate complex product/service features into compelling, value-driven market solutions.
• Equip the sales and client success teams with high-impact collateral, presentations, case studies, and tools to accelerate the sales cycle.
• Partner with sales and client success teams across client lifecycle management: expanding our existing clients, upsell, cross-sell

Partnership, Event & Ecosystem Marketing

• Maximize our presence, listings, and co-selling opportunities within major tech marketplaces and strategic partner ecosystems (e.g., Google, Adobe, Snowflake, AWS, and other key players).
• Co-create high-impact marketing campaigns with strategic partners to meet shared revenue and business objectives.
• Proactively manage relationships with key industry analysts (Gartner, Forrester, etc.) and strategic consultants to secure strong recommendations and deepen engagement with industry stakeholders.
• Establish a robust engine for executive visibility across premium channels—including LinkedIn strategies, high-profile speaking engagements, articles, and webinars—to position the company as a market authority.
• Oversee the end-to-end planning, communications, and execution of both industry and proprietary events to engage our target buying groups.

Experience

• 10+ years of marketing experience, with a heavy emphasis on Product Marketing Management (PMM). Experience managing product development, product management, or design teams is a massive plus.
• Experience and understanding of the google marketing platform, adobe experience manager, and digital marketing/advertising space is a huge plus
• Proven track record of structuring teams, redefining R&Rs, and optimizing cross-functional workflows for maximum collaboration.
• Deep understanding of everything from high-level brand positioning to hard performance metrics (ABM, Lead Gen, ROI).
• Comfortable speaking the language of product managers, developers, and UX designers. You know how to guide a feature from ideation to Go-To-Market (GTM).
• Exceptional storyteller who can distill complex technical concepts into clear, emotional value propositions.

This position pays a base salary of $165,000 to $215,000 per year. This position is eligible for a semi-annual individual bonus based on performance and a year-end company bonus. Wage differential is based on training and experience.

Our team of 250+ employees is spread out across 26 states and six countries. We keep everyone connected remotely with a team-oriented culture where everyone contributes and feels valued for their skills and unique perspectives.

If you want to work alongside the best and brightest analytics minds, we’d love to hear from you. You can get hands-on with the latest ad tech, work with exciting clients and pave the way for new industry processes and advancements. All while working for a company that prioritizes your work-life balance. Plus, we offer full-time Adswerve employees benefits you’ll love:

• Semi-annual bonus potential
• Medical, dental and vision available for employees
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• “Work From Home Light” days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts
• Dependent-care Spending Accounts
• Employer Paid Basic Life Insurance
• Voluntary Life Insurance (Employee/Spouse/Child)
• Employer Paid Short & Long Term Disability
• Employee Assistance Program (EAP)
• Continuing Education Reimbursement
• Employee Referral Bonus Program
• Monthly Remote Work Stipend
• New Hire Office Equipment Reimbursement

Adswerve is an Equal Opportunity and E-Verify Employer. All qualified applicants will receive consideration without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, physical or mental disability, medical condition, gender identity, gender expression, results of genetic testing, service in the military, or on any other basis that would be in violation of any applicable federal, state, or local law. Adswerve will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization.

If you require assistance with your application, please reach out to careers@adswerve.com

Screening of Applications Begins: Immediately and will continue until the position is filled. For best consideration, please apply by 7/15/2026.

Recruitment Agencies: We are not utilizing external 3rd party recruitment agencies for this search. Should those needs change, we will seek your assistance directly.