Head of International Sales

At Botanic Tonics, we believe being present is powerful, but in today's world it's very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them.

feel free products are thoughtfully crafted with noble kava root and other functional botanicals that have been used for centuries. Our feel free CLASSIC tonic and capsules contain noble kava root and natural kratom leaf, delivering calm, focused energy without caffeine. Our feel free Kava Maté combines noble kava root with yerba mate for elevated, sustained energy with 60mg of natural caffeine per serving. These unique blends are designed to create a state of chilled energy, helping to clear your mind and elevate your mood, so you can be more present and in the moment.

Founded in 2020, we now serve over 6 million servings monthly and are available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma, where quality, science, and safety guide everything we do.

Overview

As our first Head of International Sales, this is a rare opportunity to join the ground floor of a high-growth CPG brand and shape how we go to market across multiple geographies simultaneously. You will work directly with the parent company to set up distribution and retail partnerships and build the team and infrastructure needed to scale internationally.

Key Responsibilities:

Go-to-Market Strategy

• Define and execute the international sales strategy across EMEA, APAC, Latin America, and other target regions

• Identify and prioritize markets based on demand signals, competitive landscape, and distribution potential

Revenue & Distribution

• Build and manage a pipeline of retail, grocery, e-commerce, and distributor partnerships globally

• Negotiate and close distribution agreements, ranging from regional distributors to national retail chains

• Own international revenue targets and report directly to the Chief Sales Officer

Partnerships & Relationship Management

• Cultivate long-term relationships with key buyers, brokers, and distributors across markets

• Represent the brand at international trade shows, industry events, and buyer meetings

• Partner with marketing to ensure brand consistency and localization across regions

Team & Operations

• Hire, develop, and lead regional sales managers and account executives as the team scales

Qualifications:

Required

• 10-15+ years of international sales experience, ideally within CPG, FMCG, or consumer brands

• Proven track record of building distribution partnerships and closing deals across multiple international markets

• Experience working in or closely with startups or high-growth companies where you've had to build from scratch

• Strong commercial acumen with the ability to balance short-term revenue goals with long-term market development

• Excellent relationship-building and negotiation skills across cultures and business environments

• Willingness to travel abroad

Nice to Have

• Experience scaling a CPG brand from seed stage into international distribution

• Existing relationships with distributors and/or major retailers across EMEA, APAC, or Latin America

• Fluency in a second language (Spanish, French, Mandarin, or Arabic a plus)

• Familiarity with export logistics, trade compliance, and international pricing strategies

What we offer:

• Competitive base salary commensurate with experience

• Performance-based bonus tied to company milestones

• Flexible remote-first work environment with travel budget

• A chance to build something from scratch and leave a lasting mark on a global brand

Our Values:

• Builder mindset: We thrive in ambiguity and take ownership of outcomes

• Global curiosity: We respect and adapt to the nuances of every market and culture

• Radical transparency: We communicate openly and assume good intent

• Customer obsession: Everything we do starts and ends with the consumer

Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule.

Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.