Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We’re looking for a strategic, data-driven Growth Marketing Manager, Conversion & Experimentation to optimize the full digital customer journey across our fintech ecosystem; the role will be critical to optimize from first visit and all owned platform touchpoints up until registration, purchase, onboarding, and lifecycle engagements.
This role sits at the intersection of growth marketing, UX design, product merchandising, experimentation, and marketing technology infrastructure. You will drive measurable revenue growth by improving how financial products are presented, how users move through our conversion funnels, and how marketing performance is tracked and optimized.
You will also own critical MarTech enablement, ensuring marketing teams have the correct tracking, tagging, QA processes, and experimentation frameworks to operate with speed and accuracy.
This role reports to the Director, Growth Marketing.
Your day-to-day:
Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets
Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
Prioritize tests using impact/effort/confidence frameworks
Document experiment learnings to inform product, marketing, and lifecycle strategy
Own onsite product merchandising strategy across web and Amazon storefronts
Optimize how financial products and plans are presented, compared, and prioritized
Test plan positioning, pricing presentation, bundling, and anchoring strategies
Improve product comparison frameworks to reduce decision friction
Refine value proposition messaging for different audience segments and traffic sources
Collaborate with product and pricing teams on offer structure and onsite optimizations
Design seamless transitions from marketing pages into registration and KYC flows
Reduce friction between onsite conversion and account creation
Optimize multi-step signup experiences and form completion rates
Improve mobile-first conversion experiences
Ensure compliance and trust signals are integrated without negatively impacting conversion
Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens
What you’ll bring to the team:
5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles
Experience in fintech, financial services, or regulated industries preferred
Proven track record increasing conversion rates through experimentation and UX optimizations.
Hands-on experience managing MarTech stacks and marketing tracking implementations
Experience collaborating with marketing, product, engineering, analytics and lifecycle teams.
Ability to manage Shopify site, apps and funnel optimizations for ecommerce
Experience overseeing Amazon storefronts and product listing page optimizations
Preferred experience:
Proven ownership of marketing tracking architecture to ensure accurate measurement across acquisition and conversion funnels
Hands-on experience implementing and managing tagging frameworks using tools like GTM, Segment, or similar platforms
Strong collaboration with analytics and engineering teams to define and maintain event tracking standards
Track record of ensuring clean, reliable data collection across landing page interactions, plan selection, registration start, activation events, and downstream handoffs
Led QA processes for marketing tracking implementations, validating tag performance across devices and environments
Maintained clear documentation for event schemas, tracking plans, and tagging governance
Supported campaign launches through tracking validation, troubleshooting, and debugging
Work perks at Greenlight:
Medical, dental, vision, and HSA match
Paid life insurance, AD&D, and disability benefits
Traditional 401k with company match
Unlimited PTO
Paid company holidays and pop-up bonus holidays
Professional development stipends
Mental health resources
1:1 financial planners
Fertility healthcare
100% paid parental and caregiving leave, plus cleaning service and meals during your leave
Flexible WFH, both remote and in-office opportunities
Fully stocked kitchen, catered lunches, and occasional in-office happy hours
Employee resource groups