Field Marketing Manager

What You'll Do

As our Field Partner Marketing Specialist, you will be the boots-on-the-ground engine behind Tekmetric’s partner activation in the field and supporting in field sales teams. This role sits at the intersection of field marketing and channel partnership, responsible for bringing our partner programs to life across regions, events, and local market activations. Reporting to the Director of Demand Generation, you’ll work closely with the Field Channel Team, Business Development, and Partner Marketing Manager to execute the in-field motions that drive partner referrals, brand presence, and pipeline from our partner ecosystems.

In-Field Event Execution

• Plan, coordinate, and execute field events and partner activations across Tekmetric’s key regions in support of Strategic Alliances and Channel and Referral Partners.
• Serve as the Tekmetric representative at regional association events, industry expos, distributor events, and coaching organization gatherings.
• Coordinate logistics for partner-facing events which may include booth setup, collateral, swag, signage, and speaker or sponsorship coordination.
• Support activation at industry events.

Channel Partner Activation

• Enable and support in-field referral motions with partners including partner in-field reps, regional reps, coaching organizations, and peer groups.
• Build and maintain field activation kits, partner enablement materials, and co-branded leave-behinds for use by Field Channel Managers in their territories.
• Support the Tekmetric certification program rollout.
• Act as a liaison between the Field Channel Team, Partner Marketing, and Events Team ensuring field-level feedback informs program design.

Strategic Alliance Field Support

• Support in-field activation for partners helping translate alliance agreements into tangible field moments.
• Coordinate co-marketing field touchpoints with partners as alliance programs activate.
• Assist with partner-facing communications, scheduling of field visits, and tracking of field engagement activity.

Reporting and Coordination

• Track field event and activation performance, including partner referral volume, event attendance, and lead capture, feeding data back into demand gen reporting.
• Maintain a field calendar of partner events, and activations across all regions.
• Coordinate with Sales (AE / Field Sales POD) on handoff process for leads generated through field partner activations — confirm handoff SLA and CRM tagging convention with Sales leadership.

What You’ll Bring:

• 5+ years of experience in field marketing, event marketing, channel marketing, or a similar execution-focused role.
• Experience supporting or executing partner, channel, or trade events, ideally in B2B, SaaS, or an industry-adjacent environment.
• Strong project management and logistics skills — you can manage multiple activations across regions simultaneously without dropping details.
• Comfortable being on the road and representing Tekmetric in-person with partners, shop owners, and industry audiences.
• Willingness to travel 30% of the time across Tekmetric’s key markets.
• Collaborative communicator who can work cross-functionally with Field Channel Managers, BDs, and marketing teammates.
• Familiarity with CRM tools (e.g., HubSpot or Salesforce) for tracking field activity and lead capture.
• Bonus: Experience in the automotive aftermarket, automotive SaaS, or a related trade industry

Who You Are:

Successful candidates will also demonstrate many of the characteristics that our core values represent:

• Build things that matter: You have a love of building something new or improving on current processes and care about making a positive difference.
• We’re all entrepreneurs: You love learning new things and are comfortable working in a startup-like, dynamic environment -- moving quickly, even in the face of ambiguity. You are a self-directed leader who can jump in, structure their own work, and figure out how best to execute a plan yourself and with others. At Tekmetric our leaders are all players and coaches.
• Yes before no: You keep an open mind and are excited about new ideas and helping others actualize their ideas. You are intellectually curious and analytical in a strategic context.
• We matter to each other: You care about people and see the success of one is success for us all. You are a highly ethical individual with unquestioned integrity and the experience, confidence, and stature to protect confidential information in a growing company.