Field Marketing Manager - 1027 at Lightcast (Remote)

About the role

As the Field Marketing Manager, Education & Public Sector, you will support Lightcast's Education and Public Sector markets across the United States and Canada. This role drives awareness, engagement, pipeline growth, customer retention, and expansion through targeted marketing programs and campaigns.

Working closely with Marketing, Sales, and Customer Success teams, you will translate market priorities into impactful content, events, and customer engagement initiatives. This role is ideal for a hands-on marketer who thrives in a collaborative environment and enjoys driving measurable business outcomes.

Major Responsibilities:

Partner with Sales and Customer Success to support market priorities, customer needs, and growth opportunities

Gather market, customer, and competitive insights

Create content and execute campaigns that drive awareness, engagement, pipeline growth, retention, and expansion

Partner with Demand Generation and Product Marketing to deliver targeted programs and messaging

Support events, webinars, and customer engagement initiatives

Partner with Customer Success to drive advocacy, retention, and growth

Collaborate across Marketing, Sales, and Customer Success to achieve business objectives

Use data and insights to optimize performance and impact

Education & Experience:

3–5 years of B2B marketing experience, preferably within Education, Government, Public Sector, Workforce Development, EdTech, SaaS, technology, data, research, or insights-based organizations required

Bachelor's degree in Marketing, Business, Communications, Education, Public Policy, or a related field, or equivalent experience preferred

Experience developing marketing campaigns, creating content, and partnering with Sales and Customer Success teams

Strong communication, content creation, project management, and stakeholder management skills

Customer-focused, commercially minded, and data-driven approach

Experience supporting customer engagement, retention, advocacy, and growth initiatives preferred

Proficiency with Salesforce, HubSpot, Google Workspace, and Slack

About the role

Major Responsibilities:

Partner with Sales and Customer Success to support market priorities, customer needs, and growth opportunities

Gather market, customer, and competitive insights

Create content and execute campaigns that drive awareness, engagement, pipeline growth, retention, and expansion

Partner with Demand Generation and Product Marketing to deliver targeted programs and messaging

Support events, webinars, and customer engagement initiatives

Partner with Customer Success to drive advocacy, retention, and growth

Collaborate across Marketing, Sales, and Customer Success to achieve business objectives

Use data and insights to optimize performance and impact

Education & Experience:

Bachelor's degree in Marketing, Business, Communications, Education, Public Policy, or a related field, or equivalent experience preferred

Experience developing marketing campaigns, creating content, and partnering with Sales and Customer Success teams

Strong communication, content creation, project management, and stakeholder management skills

Customer-focused, commercially minded, and data-driven approach

Experience supporting customer engagement, retention, advocacy, and growth initiatives preferred

Proficiency with Salesforce, HubSpot, Google Workspace, and Slack

Field Marketing Manager - 1027

Summary

About the role

Major Responsibilities:

Education & Experience:

Related jobs

Field Marketing Manager - 1027

Summary

About the role

Major Responsibilities:

Education & Experience:

Related jobs