Event Marketing Manager

Federato is hiring an Event Marketing Manager who wants to help reinvent what industry events can be. Our Events team is bold, creative, and committed to breaking the mold in a space that is long overdue for innovation. At the same time, Federato is scaling fast, expanding our presence across the industry, and investing heavily in world class events as a core growth engine. This is an opportunity to join a team that is not only encouraged to think differently but is also backed by a company with the momentum and ambition to make those ideas real.

In this role, you’ll own the strategy, planning, and execution of Federato’s third party conference and field event portfolio. You’ll lead programs across major global conferences, targeted field activations, and innovative experiential moments. You’ll execute established plans with precision while also shaping new programs from scratch, pushing boundaries, and elevating how Federato shows up on the industry stage.

If you’re motivated by creativity, strategic thinking, and crafting experiences that stand out, you’ll find endless opportunities to innovate and excel at Federato.

What you'll be doing: 

• Event Strategy and Planning: Manage Federato’s third party and field event portfolio. Develop event strategies aligned to marketing and sales goals.
  Build and execute plans for new conferences, sponsorships, and field programs. Partner with sales, customer success, marketing, product, and leadership to shape priorities and program direction. Evaluate event opportunities and articulate clear recommendations based on business goals.
• Event Operations & Execution: Manage logistics, timelines, budgets, deliverables, and run-of-show for all third party and field events. Lead coordination with vendors, production partners, and creative agencies. Negotiate sponsorship packages, booth options, and vendor rates with confidence and precision. Maintain strong relationships with industry conference organizers and partners. Ensure every program is delivered flawlessly, on time, and on budget.
• Cross Functional Leadership: Drive highly cross functional internal workflows, aligning sales, product, and marketing stakeholders. Lead event enablement for sales: pre event briefing, onsite readiness, follow up plans, lead management, and onsite meeting coordination. Communicate plans clearly, succinctly, and proactively to all stakeholders.
• Measurement, Optimization, and Reporting: Maintain reporting, dashboards, and performance scorecards. Track KPIs across pipeline influence, engagement, lead quality, attendance, and ROI. Surface clear insights and recommendations for future improvements. Build a continuous improvement loop across all events and programs.
• Creativity & Innovation: Bring fresh ideas to elevate the event portfolio beyond standard conference marketing. Identify opportunities to differentiate Federato through experiential moments, unique sponsorship elements, and new event formats. Constantly push to break the mold and innovate our approach to industry events. 

Who we hope you are: 

• 4-6+ years of event marketing experience, ideally in B2B SaaS or a related field
• Proven success managing third party and field event portfolios
• Exceptional sales enablement skills; you deeply understand how events support pipeline goals
• Strong project management capabilities; you keep complex programs on track without missing details
• Skilled negotiator who can secure favorable sponsorships and vendor contracts
• Highly collaborative with strong interpersonal communication
• Data driven mindset with experience using event metrics, dashboards, and reports
• Experience partnering with agencies, vendors, and conference organizers
• Able to articulate strategic recommendations and tie sponsorship decisions to business objectives
• Strong creative instincts and willingness to bring bold new ideas forward
• Highly organized and thrives in a fast paced, scaling environment

Our cash compensation amount for this role is targeted to $120,000-$140,000
Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Total compensation package does include stock options, benefits and additional perks.