Director of National Accounts

At Botanic Tonics, we believe being present is powerful, but in today's world it's very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them.

feel free products are thoughtfully crafted with noble kava root and other functional botanicals that have been used for centuries. Our feel free CLASSIC tonic and capsules contain noble kava root and natural kratom leaf, delivering calm, focused energy without caffeine. Our feel free Kava Maté combines noble kava root with yerba mate for elevated, sustained energy with 60mg of natural caffeine per serving. These unique blends are designed to create a state of chilled energy, helping to clear your mind and elevate your mood, so you can be more present and in the moment.

Founded in 2020, we now serve over 6 million servings monthly and are available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma, where quality, science, and safety guide everything we do.

OVERVIEW

As the Director of National Accounts at Botanic Tonics, you will play a critical role in driving growth and maximizing sales opportunities within the national convenience store channel. This position requires a strategic thinker with a strong understanding of the convenience store market landscape and a proven track record of developing and executing successful sales strategies. You will be responsible for building and maintaining relationships with key accounts, driving product distribution, and implementing trade programs to increase brand visibility and drive sales.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES

Strategic Account Management and BD:

• Aggressively pursue new business opportunities within the chain store segment, identifying potential clients and executing strategies to secure contracts

• Collaborate with the marketing team to develop targeted sales and promotional strategies that align with the unique selling points of BT

• Build and maintain strong, long-lasting relationships with key accounts in the national chain store segment

• Develop a deep understanding of each key account's business and leverage this insight to create tailored strategies that drive sales and partnership growth

Contract Negotiation and Management:

• Negotiate and manage contracts with key accounts, ensuring terms are favorable and in line with company goals and standards

• Facile with financials and can quickly determine how to position/negotiate deals to BT’s advantage

Market Analysis and Adaptation:

• Continuously monitor market trends, competitor activities, and consumer preferences within BT’s product sector

• Adapt sales strategies in response to market shifts and emerging opportunities to maintain and grow market share

Product Representation and Advocacy:

• Serve as the primary representative and advocate for our products in all interactions with key accounts

• Ensure product positioning and branding are consistently conveyed and aligned with our company values and standards

Performance Tracking and Reporting:

• Set, monitor, and review performance metrics for key accounts, using data-driven insights to guide strategy and decision-making

• Regularly report to senior management with account performance analyses, market insights, and strategic recommendations

Team Collaboration and Leadership:

• Work closely with cross-functional teams, including marketing, DSDs, and supply chain, to ensure seamless execution of account strategies

• Provide thought leadership and market insights to support company-wide strategy. Potentially grow a team over time, including hiring, developing, and ensuring high performance

QUALIFICATIONS

Education, Technical Skills, and/or Previous Experience:

• Bachelor's degree in Business, Sales, Marketing, or a related field. A Master’s degree or specific industry certifications are advantageous

• 8+ years of professional experience

• 2+ years of leading key/national account relationship with direct responsibility for managing HQ relationships

• Proven track record of meeting and exceeding sales targets. History of working with similar key accounts successfully and growing a business

• Experience in consultative sales, with the ability to develop value propositions; ability to develop relationships from C-suite to factory floor

• Excellent negotiation, communication, and presentation skills

• Strategic thinker with an entrepreneurial mindset

• Strong analytical skills and data-driven decision-making capabilities

• Excellent relationship-building and interpersonal skills

• Ability to work independently and lead initiatives

Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule.

Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.