Developer Marketer - AI observability

About PostHog

Product development used to mean manually writing code, running analysis, diagnosing bugs, and rolling out changes using dozens of tools.

PostHog is the only platform that acts like a co-pilot for you (and your AI agents) to do it all – autonomously.

We started with open-source product analytics, launched out of Y Combinator's W20 cohort. We've since shipped more than a dozen products, including:

• PostHog Code, the only AI devtool that understands your product, not just your codebase.

• A built-in data warehouse, so users can query product and customer data together using custom SQL insights.

• PostHog AI, an AI-powered analyst that answers product questions, helps users find useful session recordings, and writes custom SQL queries.

We are:

1. Product-led. More than 450,000 organizations have installed PostHog, mostly driven by word-of-mouth. We have intensely strong product-market fit.

2. Default alive. Revenue is growing incredibly quickly, and we're very efficient. We raise money to push ambition and grow faster, not to keep the lights on.

3. Well-funded. We've raised more than $180m from some of the world's top investors. We're set up for a long, ambitious journey.

We're focused on building an awesome product for end users, hiring exceptional teammates, shipping fast, and being as weird as possible.

Things we care about

• Transparency: Everyone can read about our roadmap, how we pay (or even let go of) people, our strategy, and how we work, in our public company handbook. Internally, we share revenue, notes and slides from board meetings, and fundraising plans, so everyone has the context they need to make good decisions.

• Autonomy: We don’t tell anyone what to do. Everyone chooses what to work on next based on what's going to have the biggest impact on our customers, and what they find interesting and motivating to work on. Engineers lead product teams and make product decisions. Teams are flexible and easy to change when needed.

• Shipping fast: Why not now? We want to build a lot of products; we can't do that shipping at a normal pace. We've built the company around small teams – autonomous, highly-efficient groups of cracked engineers who can outship much larger companies because they own their products end-to-end.

• Time for building: Nothing gets shipped in a meeting. We're a natively remote company. We default to async communication – PRs > Issues > Slack. Tuesdays and Thursdays are meeting-free days, and we prioritize heads down building time over perfect coordination. This will be the most productive job you've ever had.

• Ambition: We want to solve big problems. We strongly believe that aiming for the best possible upside, and sometimes missing, is better than never trying. We're optimistic about what's possible and our ability to get there.

• Being weird: Weird means redesigning an already world-class website for the 5th time. It means shipping literally every product that relates to customer data. It means building an objectively unnecessary developer toy with dubious shareholder value. Doing weird stuff is a competitive advantage. And it's fun.

Other companies would call this being a Product Marketer, but we're looking for someone with devtool experience, so: Developer Marketer.

As a Developer Marketer, your job is to distil the sometimes chaotic happenings within PostHog into into launch plans, email announcements, ad concepts, growth tactics, and more. You'll focus on on driving awareness, adoption, and engagement of all our products, and you'll use a mix of strong communication and engineering skills to do it. You'll collaborate with our sales team, engineers, marketers, and users to strengthen our position as the default all-in-one devtool.

In 2026, we already have a lot of new launches planned. They will each be entering markets with billion dollar competitors and it's up to you to help them break through and succeed. You'll have a huge amount of freedom to decide how to approach this, and a fun brand behind you that won't limit your available tactics to "another webinar, I guess".

Marketers at PostHog are hands-on, T-shaped people who take on a lot of varied responsibilities to support users and other teams. You’ll be one of the key voices for our company and will be comfortable being very visible to users, often taking the lead on our newest launches or weirdest ideas.

What you will be doing

• Running GTM for our AI observability products. You’ll own the GTM strategy and execution for all our AI observability products. You'll take the lead on driving their success, from value prop to co-marketing. Expect to collab with other major devtools, drive beta adoption, and plan multiple major launches per quarter.

• Owning launches from zero to done. You'll shape the story for our AI observability team. That means crafting GTM plans, writing announcements, managing positioning, and supporting adoption long after launch day. You'll help new ideas succeed in markets with billion-dollar incumbents.

• Being the voice of PostHog for engineers You'll work closely with product engineers to make sure our products land well. The more comfortable you are decoding jargon and communicating with developers, the better.

• Shipping. A lot. This is not a job where you write a strategy deck and wait. You’ll be shipping work every week — and learning fast from it. You'll be working across our Y Combinator and Startup programs, our most visible launches, our biggest customer comms, and more. And that's just on Monday.

Example public issues/projects:

• Product Launch: LLM Observability

• Product Launch: Endpoints GA

What you won't be doing

❌ Writing whitepapers, mission statements, or brand guidelines that nobody asked for.

❌ Focusing on strategy alone. You'll need to make the plan, then do the plan.

❌ Spending multiple quarters planning big projects which don't have immediate impact.

❌ Running yawn-worthy webinars and bombarding users with invitations to attend.

❌ Chasing vanity metrics or asking people to swap their email for your exec summary.

Requirements

• Excellent writing, researching, and communication skills

• Development experience, though not necessarily in a formal role - vibecoded side projects still count

• Experience targeting developers as customers or writing for technical audiences

• Experience running email campaigns, GTM campaigns, sales enablement

• Familiarity with what AI observability tools do - ideally you've tried ours!

Nice to have

• Familiarity or experience working with devtool products

• Experience working as a product marketer, growth marketer, or content marketer

If you have a disability, please let us know if there's any way we can make the interview process better for you - we're happy to accommodate!

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