Communications & Brand Programs Director at Backblaze (Remote)

About Backblaze

Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.

Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100m in revenue and is the leading specialized storage cloud - managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.

But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We’re seeking a Communications & Content Manager to join our team!

About The Role

The Communications & Content Manager owns the operational execution and amplification of Backblaze’s content and PR programs. Working closely with the Director, Content & Creative, this role ensures PR, social, and content operations, including scheduling, reporting, and distribution, are supported with consistency and velocity. Working closely with the Technical Storytelling Manager and Senior Technical Editorial Manager, this role ensures content programs are managed, packaged, distributed, and supported across channels.

What You'll Do:

Social execution:

Manage social content calendar in coordination with third-party marketing agency and internal stakeholders.
Develop channel-appropriate, native social content to support campaigns.
Partner with Creative on visual identity and systems for optimizing social creative production.
Report on engagement and signal insights and recommend iterative improvements.

PR and comms execution:

Drive PR agency execution on pitched content initiatives and announcements.
Coordinate executive participation in contributed content, interviews, and commentary.
Ensure flagship programs (e.g., Stats) are fully packaged for earned media.
Coordinate awards submissions, including SME contributions.
Report on media coverage, share-of-voice, and competitive signal.
Identify reactive PR opportunities aligned to narrative pillars.

Content execution:

Manage editorial calendar in coordination with Technical Storytelling Manager and Senior Technical Editorial Manager.
Own the Brand, Executive, and Corporate content lane and develop content to support campaigns.
Report on content performance and production.

Strategy & coordination:

Serve as the hub for brand campaign packaging and amplification, including drafting and distributing amplification content from key assets (pitching briefs, email sequences, day-of and long tail social campaigns, landing pages, sales collateral, etc.)
Partner with leadership to establish social, PR, and comms strategies aligned with business goals.
Own the overall management of our narrative calendars and cadences, and establish protocols for flagging resourcing needs, scheduling conflicts, and messaging alignment.

AI influence and relationship building:

Increase Backblaze’s visibility and credibility in the AI ecosystem
Build meaningful relationships with builders, platforms, and influencers, including neoclouds, data suppliers and tooling platforms, dev communities, and founder communities.
Identify strategic co-marketing and partnership storytelling opportunities.
Serve as senior advisor to executives on external positioning.

Strategic comms leadership:

Own and execute PR and communications strategy aligned to AI Supply and AI Demand pillars.
Partner with content leadership to shape quarterly communications themes.
Lead PR agency strategy, briefings, and prioritization.
Secure high-quality earned media placements and thought leadership opportunities.
Drive executive visibility in relevant publications and communities.

Social identity and authority:

Establish Backblaze as a primary voice within AI infrastructure conversations happening in online spaces.
Shape social presence beyond promotional content into POV-driven engagement.
Guide executive and company-level social voice and overall strategy.
Identify reactive and proactive commentary opportunities.
Serve as crisis comms lead.
Monitor share of voice and competitive signal.

The Right Fit:

4+ years of experience in communications, content marketing, PR, or a related field
Strong experience managing editorial or campaign calendars across multiple stakeholders
Experience working with PR agencies, social programs, and/or content distribution
Proven ability to execute cross-channel campaigns (social, PR, content) with attention to detail
Strong written and verbal communication skills, with an eye for tone, messaging, and audience
Comfort working in fast-paced environments with shifting priorities
Experience using data and reporting to inform decisions and improve performance
Highly organized with strong project management and follow-through skills

Bonus Points For:

Experience in SaaS, cloud infrastructure, or developer-focused environments
Familiarity with AI, data infrastructure, or technical audiences
Experience supporting executive communications or thought leadership
Background in building or scaling social or PR programs
Experience working with distributed teams and external partners/agencies

Backblaze Perks:

Healthcare for family, including dental and vision
Competitive compensation and 401K
RSU grants for full-time employees
ESPP program
Flexible vacation policy
Maternity & paternity leave
MacBook Pro to use for work, plus a generous stipend to personalize your workstation
Childcare bonus (human children only)
Fertility treatment and support
Learning & development program
Commuter benefits
Culture that supports a healthy work-life balance

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below.

The expected salary range for this role is $123,000 - $141,000.

At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where all employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socio-economic status, ability, veteran status, and education. We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer.

To understand more about the data we collect and process as part of your application, please view our Backblaze Employee Privacy Notice.