Associate Creative Director, Design

Drive brand and identity work across a range of initiatives — from institutional rebranding and advancement campaigns to athletic identity systems — championing typographic craft, layout sensibility, and visual hierarchy at every scale, whether the deliverable is a digital ad unit or a comprehensive brand system

Bring a storyteller's instinct to all video and photo work — leading productions from concept through post-production, including narrative development, storyboarding, and on-site direction, while managing the logistical realities of location-based shoots: coordinating schedules, securing permits, and obtaining all required talent and location releases. Every production should authentically capture the spirit of a partner institution and speak directly to the aspirations of their target audiences

Lead end-to-end creative campaign development — from initial concepting and internal reviews through client preview sessions and final production — delivering thoughtful, innovative campaigns and experiences that resonate

Proactively research design trends, cultural shifts, and competitor activity — translating those insights into creative strategies that keep partner institutions ahead of the curve, while driving adoption of modern tools, including AI-assisted workflows, to improve throughput and unlock new creative possibilities

Lead, mentor, and inspire a team of designers, art directors, and video producers — fostering a culture of creative curiosity, accountability, and continuous growth by providing consistent, constructive feedback that helps team members develop their craft, broaden their skill sets, and build toward their individual career goals

Set the tone for how the team shows up and what they produce — leading by example with energy, intention, and a high bar for craft, motivating the team to deliver work that is smart, strategic, and brand-relevant, on time and on budget, without sacrificing creative ambition

Collaborate closely with cross-functional marketing teammates — including media managers, editors, copywriters, and strategists — to define project scope, align on creative requirements, and establish the shared understanding needed to move work forward efficiently and cohesively

Establish and continuously refine team workflows, processes, and production pipelines — creating the operational foundation that allows the creative team to do their best work consistently, at scale, and without unnecessary friction

Partner with marketing strategists and client stakeholders — developing a deep understanding of each institution's brand positioning, audience insights, and enrollment goals, and translating that context into creative strategies that are not just compelling, but measurably effective

Present concepts, campaigns, and proposals to partner institutions with confidence and clarity — building trusted relationships with client contacts, attending meetings as a senior creative voice, and demonstrating a fluent understanding of each institution's mission, competitive landscape, and student audience

Leverage data, performance metrics, and market insights to inform creative decisions — providing actionable direction for campaign optimization and new concept development, ensuring the team is always iterating toward work that performs as well as it looks

Apply a working knowledge of higher education recruitment marketing — ensuring creative strategies align with enrollment funnels, key decision-making moments, and the unique sensitivities of the education market to deliver work that moves prospective students from awareness to action