Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful.

Job Description

We’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role.

You will architect and run a modern DTC growth system across:

Paid acquisition
Organic / founder-led growth
Creative strategy
Affiliate + partnerships
Lifecycle + retention
Offer + funnel design

You’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion.

Responsibilities

Growth Strategy & System Design

Build and continuously evolve our growth playbooks
Design scalable systems for:
- Paid acquisition (Meta-first, multi-channel expansion)
- UGC + creator pipelines
- Affiliate / performance partnerships
- Founder-led organic growth (critical)
Translate strategy into clear weekly execution + KPIs

Paid Acquisition at Scale

Oversee multi-million dollar annual spend
Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)
Optimize to contribution, not vanity ROAS
Continuously push new audience + creative expansion

Creative Strategy Leadership

Own the creative engine, not just performance
Build repeatable systems for:
- High-volume UGC production
- Ad concept pipelines (hooks, angles, offers)
- Iteration velocity
Partner tightly with content + founder to unlock scroll-stopping creative

Founder-Led Growth Flywheel

Build systems that convert: Organic reach → leads → customers
Launch and scale:
- Lead magnets
- Advertorial funnels
- “Blog ads” / whitelisting strategies

Offers, Funnels & Monetization

Constantly ideate and test:
- Offers (bundles, discounts, entry points)
- Funnels (sample packs, subscriptions, lead gen)
Improve AOV, Conversion rate, and New customer acquisition efficiency

Retention & LTV Expansion

Build a subscription-first growth engine
Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day)
Partner with Retention lead on:
- Email / SMS
- Post-purchase flows
- Retention campaigns

Team Leadership

Lead and develop a high-performance growth org:
- Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships
Set clear ownership, KPIs, quarterly rocks and accountability
Create a culture of Speed, Ownership, Relentless iteration

About You

6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
Expert understanding of building repeatable, scalable growth systems, not just paid ads
Team leader and people manager, capable of driving channel-level performance
Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.
Shopify ecosystem expert (Platform functionality, apps, integrations)
Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
Can manage external agencies and contractors while owning outcomes
Care deeply about health, food, and building a brand with integrity
Prefer low-ego, remote, async work environments

Remote Marketing Jobs at Fitt

Remote Marketing Jobs at Fitt