Head of Sales — DACH

About Everfield

Everfield is a European software investment group that acquires and supports vertical SaaS businesses across Europe. Its mission is to help strong B2B software companies scale sustainably by providing long-term operational, financial, and strategic support.

About Digifood

Digifood is a European vertical SaaS company providing technology solutions for high-volume food service environments, including stadiums, arenas, event venues, catering operators, and multi-site food service businesses.

Our platform combines food service management software, point-of-sale capabilities, and integrated payments to help operators manage complex, high-throughput hospitality environments more efficiently.

As part of our European expansion, we are now looking for a senior commercial profile to help open and develop the German market.

The Opportunity

Germany is a key growth market for Digifood. We are looking for a senior sales profile who can build the market from the ground up: identifying target accounts, developing relationships, building partnerships, managing complex sales cycles, and closing new business.

This is a hands-on, entrepreneurial role for someone who is comfortable operating independently, creating their own pipeline, and building a commercial presence in a new market.

The ideal candidate will bring a strong network in the German food service, hospitality, catering, events, stadium, or venue ecosystem, and will be able to turn existing relationships into qualified commercial opportunities.

What You’ll Do

Build and develop the German sales territory from the ground up.
Identify and target relevant accounts across large-scale food service, catering, stadiums, arenas, event venues, and multi-site hospitality operators.
Own the full sales cycle from first contact to negotiation and closing.
Build relationships with referral partners, resellers, hospitality consultants, technology partners, and relevant industry stakeholders.
Represent Digifood in the German market and develop visibility within the target ecosystem.
Work closely with leadership on market strategy, deal structuring, and key opportunities.
Position a combined SaaS, POS, and integrated payments proposition to operational, technical, financial, and procurement stakeholders.
Support responses to tenders or formal procurement processes where relevant.
Lay the commercial foundation for future growth across Germany and Central Europe.

What We’re Looking For

10+ years of experience in B2B sales, business development, partnerships, or commercial leadership.
Strong experience selling into the German market.
Existing network in one or more of the following sectors: food service, catering, hospitality, stadiums, arenas, event venues, leisure, institutional catering, or multi-site hospitality.
Proven ability to open new markets, build new territories, or generate pipeline from scratch.
Experience managing complex B2B sales cycles with multiple stakeholders.
Strong hunter mentality: able to self-source pipeline without relying on inbound leads or BDR support.
Experience with SaaS, POS, payments, hospitality technology, food service software, or adjacent solutions is highly valuable.
Experience building reseller, referral, or channel partnerships is a strong plus.
Experience with tenders, RFPs, or formal procurement processes is a plus.
German fluency is essential.
Professional English is required.

Who You Are

Entrepreneurial, autonomous, and comfortable working with limited structure.
Network-driven and able to open doors through relationships.
Commercially sharp, with the ability to discuss ROI, operations, cost efficiency, and payment-related value.
Resilient and persistent, especially in long-cycle sales and new market development.
Credible with senior stakeholders across operations, IT, finance, procurement, and leadership.
Excited by the idea of being an early commercial hire in a strategic European expansion market.

Location

Germany preferred. Remote-first, with regular field-based activity across the German market.

Why Join

This is an opportunity to become a foundational commercial hire for Digifood’s expansion into Germany and Central Europe. You will help define the go-to-market approach, build the first key relationships, and create the foundation for long-term growth in a strategic market.

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