About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Accelerate Addi's marketplace supply side by owning the end-to-end merchant product experience—from acquisition and onboarding through daily operations—enabling self-serve merchant activation at scale, increasing catalog depth, and systematically converting recurring operational friction into automated, scalable product solutions.

What you will do

Close the Opt-In Quality Gap: Improve the self-serve Opt-in channel's short-term product publishing rate by diagnosing funnel drop-offs and shipping intuitive UX interventions, effectively closing the activation performance gap with the assisted Sales channel.
Drive Autonomous Self-Serve Onboarding: Increase the share of merchants who successfully complete store configuration, product publishing, and their first transaction without direct human intervention from Addi teams by building robust automated guidance, localized tooling, and contextual validation flows.
Scale Catalog Depth and Multi-Product Ingestion: Significanty expand the adoption of Bulk Upload tools by redesigning the product data ingestion pipeline and error-handling flows, establishing Addi's first baseline for average products per merchant.
Optimize Commercial Velocity (Time-to-10-Sales): Benchmark and accelerate the "Time-to-10-Sales" metric by deploying automated post-onboarding growth loops, feature placement rules, and seller dashboard telemetry designed to ensure long-term merchant retention.
Reduce Operational Firefighting: Decrease internal engineering and ops support tickets related to integrator failures and product approval bottlenecks through the development of self-healing error notifications and automated product taxonomy validation tools.

What we’re looking for

Proven experience in B2B marketplace or e-commerce merchant-side product management (MUST HAVE)
- Demonstrates a deep structural understanding of two-sided supply mechanics, specifically what motivates or blocks a business owner during digital onboarding.
- Possesses a track record of building features that optimize catalog depth, inventory management, or seller dashboard utility rather than purely consumer-facing flows.
Demonstrates exceptional operational fluency and continuous fire-to-signal conversion (MUST HAVE)
- Acts comfortably as the first line of product response for live incidents (e.g., connector bugs, onboarding stalls) without dropping momentum on core roadmap initiatives.
- Uses day-to-day operational failures as data-driven telemetry to identify, write specs for, and systematically build long-term platform solutions.
Possesses strong native instincts for self-serve business products (MUST HAVE)
- Identifies exact drop-off moments in complex data-entry or store setup funnels and resolves them through elegant design rather than adding customer support human-power.
- Maintains a high standard for intuitive product design, ensuring business-facing workflows function seamlessly without manual "hand-holding."
Has solid expertise in technical integrations and data architecture pipelines (MUST HAVE)
- Collaborates fluently with engineering squads on complex data flows, third-party connector tools, bulk upload architectures, and API frameworks.
- Translates complex technical constraints directly into clear merchant-facing instructions and UX copy without needing engineers to design user paths.
Track record of data-driven funnel execution and cross-functional influence (MUST HAVE)
- Builds, instruments, and monitors granular user-journey dashboards; prioritizes product backlogs based on rigorous cohort analysis rather than stakeholder noise.
- Aligns disparate, cross-functional teams (Sales, Operations, Engineering) behind shared supply-side KPIs by proactively establishing clarity and technical consensus.
Experienced in high-scale product data systems or localized Latin American e-commerce (PREFERRED)
- Has previously optimized catalog ingestion engines, content moderation models, or item taxonomy frameworks.
- Brings contextual knowledge of the unique technical constraints, infrastructure friction, and user behaviors characteristic of Colombian or broader LatAm SMB merchants.

Why join us?

Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

Step 1: People Interview (30 min)
A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.
Step 2: Initial Interview (45 min)
A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.
Step 3: Deep Dive Interview (30-45 min each)
You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!
Step 4: Live Business Case (60 minutes)
You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.
Step 5: Co-Founder Interview
If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.

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